Performance / Diagnostics · Pakistan · PKR

Multi-platform ROAS comparator — true ecosystem ROAS

Enter spend and reported revenue per channel plus actual store sales. See overattribution and a 0–100 health score.

Free tool

Multi-platform data matrix

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ChannelAd spend (PKR)Reported revenue (PKR)Platform ROAS
Meta
PKR
PKR
2.80×
Google
PKR
PKR
2.20×
TikTok
PKR
PKR
1.80×
PKR

Enter your actual net sales from your backend store (Shopify, Stripe, or WooCommerce) during this exact period — not what ad platforms report.

ROAS health score

At Risk

55

/ 100

Total ad spend

PKR 175,000

Platform reported revenue

PKR 435,000

Blended platform ROAS

2.49×

What ad managers collectively report

True ecosystem ROAS

2.00×

Actual store revenue ÷ total ad spend

Overattribution factor

1.24×

Platform reported revenue ÷ actual store revenue

High Attribution Overlap

Platforms are claiming credit for the same sales. Your true ROAS is lower than ad managers report.

Why platform ROAS and store revenue rarely match

Meta, Google, and TikTok each use different attribution windows and models. When summed together, platform-reported revenue often exceeds your actual Shopify or Stripe totals — making blended platform ROAS look healthier than your business truly is. Compare against ground-truth store revenue weekly to catch overlap before scaling budgets.

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What is a multi-platform ROAS comparator?

A multi-platform ROAS comparator checks the return on ad spend that Meta, Google and TikTok each claim against the revenue that actually landed in your store. This free tool is built for Pakistani e-commerce brands running ads on two or more channels — the situation where every dashboard looks great but the Shopify or bank numbers don't add up. Enter spend and reported revenue per platform plus your real store revenue in PKR, and it returns blended ROAS, true ecosystem ROAS and a 0–100 cross-channel health score.

The core problem it solves is overattribution: when one customer sees your Instagram ad, later clicks a Google Shopping result and buys, both platforms count the same sale.

Why doesn't my platform ROAS match my store revenue?

Each ad platform uses its own attribution window (Meta defaults to 7-day click / 1-day view; Google and TikTok differ again) and each claims full credit for any conversion inside that window. Sum the platform numbers and you double-count. A realistic PKR month for a Lahore fashion store:

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ChannelSpendReported revenueROAS
MetaPKR 200,000PKR 800,0004.0×
GooglePKR 100,000PKR 350,0003.5×
TikTokPKR 50,000PKR 120,0002.4×
Platforms combinedPKR 350,000PKR 1,270,0003.6×
Actual store revenue—PKR 1,000,0002.9× true

The platforms collectively claim PKR 1.27M, but the store only made PKR 1.0M — an overattribution factor of 1.27. True ecosystem ROAS is 2.9×, not the 3.6× blended figure the dashboards suggest. Scale budgets on the dashboard number and you'll wonder where the money went.

What is blended ROAS?

Blended ROAS is total platform-reported revenue divided by total ad spend across all channels. It smooths out per-platform attribution quirks but still inherits the double-counting. True ecosystem ROAS — actual store revenue divided by total ad spend — is the number to make budget decisions with. If the two diverge by more than 15%, treat individual platform ROAS claims with suspicion.

Which ad platform has the best ROAS in Pakistan?

For most Pakistani e-commerce brands Meta still wins on volume and cost, Google Shopping and Search convert high-intent buyers at strong ROAS but limited scale, and TikTok is cheapest per view but weakest on direct attribution. The honest answer is that the mix matters more than the winner — which is exactly why you should measure against store revenue rather than crowning a channel from its own dashboard.

When should I use this tool?

Weekly for active multi-channel campaigns, and always before shifting 20%+ of budget between platforms. Once you know your true ecosystem ROAS, check it clears your break-even ROAS and that the profit math holds in the ad spend ROI calculator. If one channel is underperforming, audit its setup with the campaign health score checker — or browse all free Meta ads tools for Pakistan.

Each platform uses its own attribution window. A single purchase can be counted by Meta and Google simultaneously. Summing platform-reported revenue double-counts conversions — your true store revenue is the ground truth.

For most e-commerce brands, true ecosystem ROAS above 3× indicates healthy paid acquisition after COGS. Below 1.5× is critical — you may be unprofitable once product costs, shipping, and returns are included.

If platform-reported revenue divided by actual store revenue exceeds 1.15 (15%+ overlap), treat blended platform ROAS with caution.

Use net sales from your backend — after discounts and returns, before COGS. This matches what actually hit your bank account during the same date range as your ad spend.

Weekly for active campaigns, monthly for stable accounts. Run it whenever you consider scaling budgets 20%+ — attribution overlap often worsens as you add channels.

Blended ROAS = total platform-reported revenue ÷ total ad spend across all channels. It smooths out per-platform quirks but still inherits double-counting. True ecosystem ROAS — actual store revenue ÷ total ad spend — is the number to use for budget decisions.

For most Pakistani e-commerce brands, Meta delivers the best combination of scale and cost; Google Search and Shopping convert high-intent buyers at strong ROAS but lower volume; TikTok is cheapest per view but weakest on attribution. Measure all three against real store revenue before picking a winner.