Audit · Pakistan · Meta ads

Meta campaign health score checker

Answer 8 quick questions and score your Meta ad architecture out of 100 — objectives, tracking, audiences, creative, budget, and more. No sign-up.

Free tool · 60 sec

Audit your ad structure in 60 seconds

Question 1 of 8

Is your campaign objective optimized for Sales/Conversions instead of Traffic/Engagement?

Score low? TezAds fixes campaign architecture for you.

TezAds rebuilds and manages Meta campaigns with proper objectives, tracking, and creative testing — built for Pakistani e-commerce brands.

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What is a campaign health score?

A campaign health score is a quick audit of your Meta ads architecture — not daily ROAS, but the structural foundations that determine whether campaigns can scale profitably. Eight questions covering objectives, tracking, audiences, creative, budget, exclusions, bidding, and offer conversion add up to 100 points.

Pakistani SMEs often score low on tracking (Pixel-only) and learning phase budget — two fixes that can improve performance within a single campaign cycle without changing the product.

The 8 pillars of Meta ad architecture

PillarMax points
Is your campaign objective optimized for Sales/Conversions instead of Traffic/Engagement?15
Do you have the Meta Pixel and Conversions API (CAPI) both active with a Green status?15
Are you utilizing Advantage+ Audience or clean Lookalikes/Retargeting stacks without extreme overlap?10
Does each active ad set test at least 3–5 distinct creative angles (e.g., Static, UGC, Carousel)?15
Is your ad set budget high enough to hit roughly 50 conversion events per week?15
Are you explicitly excluding past purchasers from your top-of-funnel prospecting campaigns?10
Are you utilizing Advantage+ Placements and Highest Volume / Lowest Cost bidding?10
Is your offer or landing page converting cold traffic at greater than a 1.5% conversion rate?10

Not sure if your budget is enough? Calculate your learning phase budget →

Comparing Meta vs Google? Use the multi-platform ROAS comparator →

Ads running but not converting? Take the free conversion diagnostic →

81–100 is excellent — your Meta ad architecture is well-structured for scalable revenue. 51–80 means workable but needs optimization before scaling budgets. Below 50 is critical — fix fundamentals (objective, tracking, creative) before spending more.

Yes for reliable attribution in Pakistan. Browser Pixel alone misses iOS users, ad-blockers, and delayed conversions. CAPI sends server-side events from Shopify or your backend, recovering 10–30% of lost conversion data Meta uses to optimize delivery.

Meta needs ~50 conversion events per week per ad set to exit learning and stabilize CPA. Budgets below this keep campaigns in Learning Limited — volatile results and wasted spend. Use our learning phase budget calculator to find your minimum daily spend.

At least 3–5 distinct angles: static image, UGC video, carousel, and offer-led variants. Testing only 1–2 ads causes ad fatigue within 7–14 days in competitive Pakistani categories like fashion and beauty.

Monthly for stable accounts, or immediately after launching a new campaign structure, switching objectives, or adding a new sales channel. Re-audit whenever CPA spikes 20%+ without an obvious external cause.

Check eight fundamentals in order: campaign objective matches your business goal, Pixel and CAPI both fire, audience size and structure, creative variety, learning phase budget, placement strategy, landing page match, and retargeting setup. This tool walks you through each and scores the whole setup out of 100.

Budget is only one of eight levers. The most common culprits in Pakistani accounts are wrong campaign objectives (traffic instead of conversions), missing server-side tracking (CAPI), too few creatives causing ad fatigue, and landing pages that don't match how local buyers purchase — especially missing WhatsApp or COD options.