Free Facebook ads tools built for Pakistan
Running Meta ads in Pakistan is not the same as running them in Dubai or London. Costs are lower, but so are attention spans on mobile data, COD return rates eat margins, and most buyers still expect a WhatsApp reply before they order. These 15 free tools are built around that reality — PKR inputs, local courier and payment fees, Roman Urdu creative support, and benchmarks from actual Pakistani campaigns in 2026. No sign-up, no email, no watermark.
Not sure where to start? Estimate your budget first, confirm your break-even, then audit whatever underperforms.
Budget & Cost Planning
Work out what Meta ads should cost you before you spend — reach and lead estimates, learning-phase minimums, and management fee comparisons, all in PKR.
- Facebook & Instagram Ads Cost Calculator → Estimate Facebook & Instagram ads cost in Pakistan — monthly reach, clicks and leads in PKR by industry and campaign goal.
- Meta Learning Phase Budget Calculator → Find the minimum daily Meta ad budget to hit 50 conversions a week and exit the learning phase — in PKR.
- Agency vs In-House vs TezAds Cost Calculator → Compare the annual PKR cost of a marketing agency, an in-house Meta ads hire, or TezAds for your monthly ad spend.
ROI & Profitability
Confirm your ads actually make money after COGS, courier charges, COD fees and returns — not just in the Ads Manager dashboard.
- Break-Even ROAS Calculator → Calculate the minimum ROAS your Meta ads need to profit — with price, COGS, shipping and COD returns in PKR.
- Customer Acquisition Cost (CAC) Calculator → Calculate your fully loaded customer acquisition cost in PKR — ad spend, creative, software and agency fees, not just platform CPA.
- LTV to CAC Calculator → Estimate 6, 12 and 24-month customer lifetime value in PKR, compare it to CAC, and see whether to pause, optimize or scale.
- Ad Spend ROI Calculator → See the true ROI of your Facebook ads after COGS, shipping and fees — real profit in PKR, not just Ads Manager ROAS.
- Multi-Platform ROAS Comparator → Compare Meta, Google and TikTok ROAS against real store revenue — blended ROAS, true ecosystem ROAS and a cross-channel health score.
Diagnostics & Audits
Find out what's broken. Structured audits and diagnostics for campaigns that get clicks but no sales, or accounts that never seem to stabilise.
- Why Aren't My Facebook Ads Converting? → Facebook ads getting clicks but no sales? Answer 9 quick questions for a personalised diagnosis and ranked fixes.
- Campaign Health Score Checker → Free 8-question Meta ads audit scoring your setup out of 100 — objectives, pixel/CAPI, audiences, creative — with ranked fixes.
Creative & Content
Get the creative right before it goes live — score headlines in English or Roman Urdu, preview ads on every placement, and plan your Instagram grid.
- Ad Headline Analyzer + Urdu/English Generator → Score your Meta ad headline out of 100 and get 5 rewrites in English, Roman Urdu, or Urdu script — free for Pakistani businesses.
- Social Media Ad Preview → Preview Facebook, Instagram, TikTok, and LinkedIn ads before publishing — upload your creative and see realistic mockups instantly, free.
- Instagram Grid Planner & Feed Preview → Plan your Instagram grid free — upload creatives, load your real feed by username, and preview your aesthetic. No login.
SEO & AI Search
Own your organic and AI-search presence too — audit classic SEO and check whether ChatGPT, Perplexity and Google AI Overviews can find and cite you.
- Website SEO Auditor → Free SEO audit tool — crawl up to 60 pages of any site, score site health out of 100, and get AI fix packs. No signup.
- GEO Auditor → Check your AI search visibility — how ChatGPT, Perplexity, and Google AI Overviews see your site — structured data, crawler access, and entity signals.