Free Facebook ads tools
These 14 free tools help brands and agencies plan Meta budgets, check profitability, audit campaigns, and preview creative. No sign-up, no email, no watermark.
Not sure where to start? Estimate your budget first, confirm your break-even, then audit whatever underperforms.
Budget & Cost Planning
Work out what Meta ads should cost you before you spend, including reach and lead estimates and learning-phase minimums.
- Facebook & Instagram Ads Cost Calculator → Estimate Facebook & Instagram ads cost: monthly reach, clicks and leads by industry and campaign goal.
- Meta Learning Phase Budget Calculator → Find the minimum daily Meta ad budget to hit 50 conversions a week and exit the learning phase.
ROI & Profitability
Confirm your ads actually make money after COGS, shipping and fees, not just in the Ads Manager dashboard.
- Break-Even ROAS Calculator → Calculate the minimum ROAS your Meta ads need to profit, with price, COGS, shipping and return rates.
- Customer Acquisition Cost (CAC) Calculator → Calculate your fully loaded customer acquisition cost, including ad spend, creative, software and management fees, not just platform CPA.
- LTV to CAC Calculator → Estimate 6, 12 and 24-month customer lifetime value, compare it to CAC, and see whether to pause, optimize or scale.
- Ad Spend ROI Calculator → See the true ROI of your Facebook ads after COGS, shipping and fees: real profit, not just Ads Manager ROAS.
- Multi-Platform ROAS Comparator → Compare Meta, Google and TikTok ROAS against real store revenue, with blended ROAS, true ecosystem ROAS and a cross-channel health score.
Diagnostics & Audits
Find out what's broken. Structured audits and diagnostics for campaigns that get clicks but no sales, or accounts that never seem to stabilise.
- Why Aren't My Facebook Ads Converting? → Facebook ads getting clicks but no sales? Answer 9 quick questions for a personalised diagnosis and ranked fixes.
- Campaign Health Score Checker → Free 8-question Meta ads audit scoring your setup out of 100, covering objectives, pixel/CAPI, audiences and creative, with ranked fixes.
Creative & Content
Get the creative right before it goes live. Score headlines, preview ads on every placement, and plan your Instagram grid.
- Ad Headline Analyzer → Score your Meta ad headline out of 100 and get 5 English rewrites. Free, no signup.
- Social Media Ad Preview → Preview Facebook, Instagram, TikTok, and LinkedIn ads before publishing. Upload your creative and see realistic mockups instantly, free.
- Instagram Grid Planner & Feed Preview → Plan your Instagram grid free. Upload creatives, load your real feed by username, and preview your aesthetic. No login.
SEO & AI Search
Own your organic and AI-search presence too. Audit classic SEO and check whether ChatGPT, Perplexity and Google AI Overviews can find and cite you.
- Website SEO Auditor → Free SEO audit tool. Crawl up to 60 pages of any site, score site health out of 100, and get AI fix packs. No signup.
- GEO Auditor → Check your AI search visibility: how ChatGPT, Perplexity, and Google AI Overviews see your site, including structured data, crawler access, and entity signals.