Cost / Comparison · Pakistan · PKR

Agency vs in-house vs TezAds cost calculator

See annual management cost for agency retainer + % of spend, an in-house hire, or flat TezAds pricing at your ad budget.

Free tool
PKR 200,000
PKR 20,000PKR 2,000,000

This is the budget going to Meta — not the management fee

PKR

Fixed fee regardless of ad spend

%

Typically 10–20% in Pakistan

PKR

A mid-level Meta ads specialist in Pakistan

PKR

Current TezAds plan price — update if pricing has changed

Agency

PKR 720,000

≈ PKR 60,000/mo

Retainer + 10% of spend

In-House

PKR 1,080,000

≈ PKR 90,000/mo

Salary + 1.5 mo recruitment

TezAds

PKR 180,000

≈ PKR 15,000/mo

Flat monthly subscription

Save PKR 540,000 vs agency

At PKR 200,000/month ad spend, TezAds saves you PKR 540,000 per year vs an agency and PKR 900,000 per year vs an in-house hire.

Estimates use standard Pakistani market assumptions. In-house cost includes 1.5 months salary for recruitment and onboarding. Actual costs vary.

Saving vs an agency? Join the TezAds waitlist.

Flat monthly Meta ads management for Pakistani SMEs — no percentage of ad spend.

Join the waitlist — freeSee how TezAds works

How much does a marketing agency cost in Pakistan?

This cost calculator compares the three realistic ways a Pakistani business can get its Meta ads managed: hiring a digital marketing agency, employing an in-house ads manager, or using TezAds automation. It's built for SMEs and e-commerce brands in Lahore, Karachi and Islamabad that spend PKR 50,000 to several lakh per month on Facebook and Instagram ads and want the true annual cost of each option — in PKR, side by side, before signing a contract.

Typical Pakistani agency pricing in 2026: a monthly retainer of PKR 30,000–80,000 plus 10–15% of your ad spend. That percentage is the part most businesses underestimate — it means your management cost grows every time your ads succeed.

Agency vs in-house vs TezAds — the real annual math

For a store spending PKR 200,000/month on Meta ads:

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OptionFee structureFirst-year cost
Marketing agencyPKR 40,000 retainer + 12% of spend≈ PKR 768,000
In-house ads managerPKR 120,000/month salary × 1.5 first-year multiplier≈ PKR 2,160,000
TezAdsFlat monthly subscription, no % of spendFlat — see calculator

The in-house number surprises people: beyond salary, a first hire costs recruitment, onboarding, tools and management time — a conservative 1.5× multiplier. It only pays off at ad spends high enough to keep a full-time specialist busy. Management fees are also part of your real acquisition cost, so feed whichever figure you choose into the fully loaded CAC calculator.

What percentage of ad spend do agencies charge?

In Pakistan, 10–15% of monthly spend is standard for mid-size agencies, on top of the retainer; some smaller shops work retainer-only, and some charge 20% with no retainer. Percentage pricing creates a structural conflict: the agency earns more when you spend more, whether or not the extra spend is profitable. Before agreeing to scale, verify the campaigns clear your break-even ROAS and produce real profit in the ad spend ROI calculator.

When does hiring in-house make sense?

Roughly when your monthly ad spend passes PKR 800,000–1,000,000, when you need daily creative iteration across several product lines, or when ads are strategic enough that you want the knowledge in the building. Below that, a full-time salary in Karachi or Lahore usually costs more than the value a single-account workload returns — the calculator above makes that crossover point explicit for your numbers.

When should I use this calculator?

Before signing or renewing any agency contract, before posting an in-house job ad, and whenever your ad spend changes materially — the cheapest option at PKR 100,000/month is often not the cheapest at PKR 500,000/month. New to Meta ads? First estimate what your budget buys with the Facebook ads cost calculator for Pakistan, or browse all free Meta ads tools.

Yes — this is standard practice globally and common in Pakistan. Most mid-size agencies charge 10–15% of monthly ad spend on top of a retainer.

The calculator uses a conservative 1.5× first-year multiplier for recruitment and onboarding. Real-world figures can be higher if you use a recruitment firm or need senior hires in Karachi or Lahore.

No. TezAds charges a flat monthly subscription regardless of how much you spend on Meta ads.

Run your current numbers through the calculator. If the annual saving is more than PKR 1–2 lakh, it's worth comparing TezAds after a test period.

TezAds handles campaign setup, audience targeting, creative recommendations, A/B testing, budget pacing, and performance reporting — the core of what a Meta ads manager does.

In 2026, most mid-size Pakistani agencies charge a monthly retainer of PKR 30,000–80,000 plus 10–15% of your ad spend. For a business spending PKR 200,000/month on Meta ads, total agency cost typically lands between PKR 55,000 and 110,000 per month — PKR 660,000 to 1.3 million per year.

Below roughly PKR 800,000/month in ad spend, an agency or automation is usually cheaper — a full-time ads manager in Karachi or Lahore costs PKR 100,000–200,000/month in salary plus roughly 1.5x in first-year overhead. In-house starts making sense when spend and creative volume justify a dedicated person.